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Boost Your eCommerce ROAS with effective Email & SMS Marketing | Klaviyo Lifecycle Marketing Strategies

In this video, discover how to maximize the return on ad spend (ROAS) for your e-commerce brand without increasing advertising costs. Learn about effective lifecycle marketing strategies using email and SMS through platforms like Klaviyo. The video covers essential tactics such as optimizing pop-up forms, automated flows, and targeted campaigns to reduce customer acquisition costs and improve customer retention. Real-world examples and data from clients demonstrate the significant impact of these strategies on business profitability. Tune in to transform your approach to paid advertising and customer engagement.

00:00 Introduction: Stop Wasting Ad Spend
00:20 The Power of Email and SMS Marketing
00:36 Four Key Strategies for Success
00:52 Case Study: Young Nails
02:29 Effective Pop-Up Forms
06:06 Optimizing Automated Flows
07:06 Crafting High-Converting Welcome Series
11:16 Abandoned Cart and Checkout Flows
14:42 Campaign Strategies for Consistent Engagement
16:07 Ensuring Email Deliverability
17:10 Real-World Impact: Client Success Stories
20:43 Conclusion: Scale Your Brand with Lifecycle Marketing