Скачать или смотреть MNC | Case study : NIKE Inc.| Benefits to the economy

Chapter 10 | The importance and growth of Multinational companies
Recap of the previous session ( MNC definition and features)
Benefits to a business of becoming a MNC
1.Larger customer base
2.Lower cost
3.Higher profile
4.Avoiding trade barriers
5.Lower taxes
Activity 1 | Case study : NIKE
1.What are the benefits to NIKE, Inc. of operating so many factories around the world?
2.How important is a strong brand name to a multinational like Nike?
3.How does Nike remain a high profile company?
Benefits of MNC's to a country/ economy
1.Increase in income and employment
2.Increase in tax revenue
3.Increase in exports
4.Transfer of technology
5.Improvement in the quality of human capital
6.Enterprise development.