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Common Validation Pitfalls That Can Break Your GTM Strategy
Validation sounds simple, but many teams stumble by testing the wrong things or drawing the wrong conclusions.
One common pitfall is confirmation bias — building a product first, then searching for data that proves you’re right. True validation means being ready to walk away if the problem isn’t painful enough or if customers don’t care.
Another trap is relying only on opinions instead of behavior. People often say they’d use your product — but the real proof is when they sign up, pay, or switch from a competitor.
And finally, avoid skipping iteration. Early excitement can make you rush to scale prematurely, as happened with many early food delivery startups that burned millions before achieving real product–market traction.
Successful GTM strategists stay humble, test relentlessly, and let data — not ego — guide the path to product–solution fit.

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