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2025 Website Refresh | Jason and Bart | Missional Marketing Podcast

Links:
SEO 101 For Church Leaders -    • SEO 101 for Church Leaders | Jason Collier  
Schedule A Call - https://www.missionalmarketing.com/co...
AI Tools for Pastors - https://sermonspark.ai/

In this episode of the Missional Marketing Podcast, Bart Blair (Executive Director of Missional Impact) and Jason Hamrock (CEO of Missional Marketing) share ten transformative strategies to refresh your church website for 2025. Whether you’re looking to attract new visitors, engage your congregation, or improve your website's performance, this conversation is packed with actionable tips to make your website a more effective ministry tool.

Key Topics Covered:

Revamping Your Homepage with a Target Audience in Mind
Bart and Jason stress the importance of tailoring your homepage to your target persona. They explain how to design the layout, messaging, and visuals to resonate with the specific audience you’re trying to reach, creating a welcoming and engaging first impression.

Refreshing Photos
Photos matter! Jason highlights why high-quality, authentic images of your church community—not just your pastor or worship band—are essential to convey warmth, belonging, and hope.

Adding Testimonials
Personal stories of transformation are key. Jason suggests creating a dedicated section for testimonials, like "Stories of Changed Lives," to connect with visitors emotionally and show God’s work in your church.

Rewriting Page Copy
Bart and Jason talk about making your website copy visitor-focused. Instead of "we" language, shift to "you" language to show visitors how your church meets their needs and concerns.

Implementing Lead Generation
Lead generation is vital for building relationships. Jason explains how to add forms or calls-to-action on key pages like "Plan Your Visit" or children’s ministry sections, offering valuable resources like devotionals or parenting tips in exchange for contact information.

Improving Website Speed
Slow websites can drive visitors away. Bart and Jason discuss the importance of optimizing page load times to enhance user experience and boost search engine rankings.

Developing a Content Strategy
Jason highlights how churches can leverage sermons, ministry resources, and felt-need topics to create engaging, SEO-friendly content. Using tools like Sermon Spark, churches can repurpose sermon transcripts into blogs and devotionals.

Refreshing Staff Pages
Bart emphasizes the importance of staff pages in building trust. Include up-to-date bios, professional photos, and even short video introductions to humanize your leadership and make them approachable.

Enhancing SEO with Meta Descriptions and Headings
Jason provides insights into crafting unique meta descriptions and clear H1/H2 headings for every page to improve search engine visibility and help visitors navigate your site effectively.

Adding Social Media Integration
Bart and Jason discuss embedding your social media feeds directly into your website. This dynamic strategy showcases real-time content, such as event photos or announcements, and creates a seamless connection between your website and social channels. It’s an excellent way to keep your site fresh and engaging while encouraging visitors to follow and engage with your church online.

Bonus Tip:
Leave your Christmas and Easter landing pages live year-round! Bart explains how keeping these pages online helps improve SEO and ensures your church can capitalize on organic search traffic when the next holiday season rolls around.

Conclusion
Bart Blair and Jason Hamrock encourage churches to see their websites not just as brochures but as ministry tools that initiate relationships, build trust, and guide people closer to Jesus. Whether your goal is better SEO, stronger engagement, or improved communication, these tips will help you make your website a cornerstone of your digital outreach in 2025.

If you’re thinking about refreshing or rebuilding your website, reach out to Missional Marketing for an audit or strategy consultation.
www.missionalmarketing.com/contact

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