Скачать или смотреть Week 2 - First Party, Second Party and Third Party Data

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
Learning Objectives -
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1- Describe how data is collected related to digital marketing
2- Describe the distinction between first, second and third party data and explain why data ownership matters
3- Explain what cookies are and how they are used in digital marketing
4- Describe the Facebook Pixel and how it is created on the Facebook platform
5- Describe how information is recorded on mobile devices (IDs on iOS and Android)
6- Explain what an SDK is and what it is used for
7- Explain the use of APIs to record actions and why this method matters
8- Explain how data captured offline can be connected to an online platform through the use of an API