E-commerce Expert Manish Hirapara: The Three Ts of E-commerce

In this episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo sits down with Manish Hirapara, CEO of Peak Activity, a leader in digital acceleration and e-commerce innovation. Manish shares his journey from software engineer to CEO and dives deep into the complexities of scaling customized e-commerce solutions for large retailers. They discuss the crucial role of customer experience in driving growth, the challenges of managing technology as businesses expand, and the importance of leveraging data and AI for conversion optimization. Listen to learn how Peak Activity is co-innovating with partners to push the boundaries of e-commerce and stay ahead in the rapidly evolving digital landscape.

Timestamps:
[00:00] Intro
[02:07] Scaling Customized E-commerce Solutions
[03:25] Recognizing the Signs of Outgrown Technology
[05:06] Leveraging Data and AI for Growth
[08:16] Modernizing B2B E-commerce
[10:18] Optimizing B2B Experiences for the Future
[12:05] Co-Innovation and the Future of Peak Activity