Скачать или смотреть Debunking 5 Common Myths About Direct Mail Fundraising

Direct mail fundraising is one of the most misunderstood channels for donor outreach in the fundraising sector. Ironically, it is also proven year after year to be the most effective, well-received, and responded-to form of contact.

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After doing proper research and crafting a detailed fundraising strategy, an effectively planned direct mail campaign has the potential to reach a large group of people and lay the foundation for personal, long-term relationships with supporters. It also, to the surprise of many, works well for breaking through the digital clutter and getting supporters of all ages and walks of life to donate to your cause.

However, direct mail strategies tend to get a bad rap in the fundraising space, and many people continue to hold a number of misinformed beliefs. At GivingMail, we’ve seen the power of direct mail fundraising firsthand, and we’d like to debunk a few of the most-held ideas about the shortcomings of this strategy. Specifically, we’ll cover the following widely held, yet untrue beliefs:

00:00 Debunking 5 Common Myths About Direct Mail Fundraising
01:17 Direct mail is an outdated strategy
01:48 Direct mail only targets older generations
03:23 Direct mail is too pricey
04:15 Direct mail has low response rates
04:45 Direct mail is only for major donors

The many myths about direct mail may be prevalent, but they certainly are not true. When you start to have a better understanding of the true power of direct mail fundraising, you open up your organization for better marketing and communication going forward. Let’s get started!

#directmail #directmailfundraising #nonprofits