Facebook Ads Quality Ranking (How to Use it to Lower Ad Costs)

The Facebook ads quality ranking is an important diagnostic tool to help lower your ad costs.

In this video I explain exactly what the Facebook ads quality ranking means, how it's calculated, and how to improve quality ranking on Facebook ads to make your ads cheaper.

The quality ranking is one of 3 different ad relevance diagnostics that Facebook provides us to help troubleshoot our ad performance. The other 2 are the Facebook Engagement Ranking and the Facebook Conversion Ranking.

Quality ranking is a measure of your ad's perceived quality compared to ads competing for the same audience.

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