Copywriting Conference 2014: Dr Jillian Ney · Storytelling from social intelligence

Dr Jillian Ney’s presentation ‘Storytelling from social intelligence’, from the 2014 Copywriting Conference, held by the Professional Copywriters’ Network on 26 September at Haberdashers’ Hall, London.

Engaging customers via social media is a priority for every brand, large or small. Dr Jillian explores how definitive social media measurement can be used to find customer insights to increase the influence and engagement of the content we create.
Using rigorous data-analysis techniques, she examines a range of examples showing how we can understand the way communications actually influence audiences.

ABOUT DR JILLIAN NEY
Dr Jillian is the first Doctor of Social Media in the UK and CEO of the social intelligence consultancy Disruptive Insight.
She helps brands transform digital noise into valuable insight for business and understand their brand story online.
Jillian is also a visiting academic at The University of Strathclyde, where she lectures on digital marketing and social media.