Google Search Privacy: Personalized Search

In the second in a series of short, informative videos on privacy, Google offers a closer look at personalization and the privacy tools that are available when you choose to personalize your search. As the video explains, search algorithms that are designed to take your personal preferences into account, including the things you search for and the sites you visit, have better odds of delivering useful results for you. So if you've been checking out sites about the Louvre and you search for "Paris," you're more likely to get results about the French capital than the celebrity heiress. The privacy tools we've designed--such as "pause" and "remove" buttons — help put you in control of personalization.