Скачать или смотреть Why good marketing can't outcompete a bad product (w/ Canva's Cliff Obrecht) | Rapid Response

For over a decade, Canva has made design and publishing more accessible than ever. Now, the company is wrestling with how to harness AI while staying true to its mission of empowering individual creators. Co-founder and COO Cliff Obrecht joins Rapid Response to reveal how Canva is navigating this shift—and why the stakes are so high when it comes to AI-adoptation in the creative industry. He opens up about leading the company alongside his wife and co-founder Melanie Perkins, their decision to give away $100 million to causes in Malawi, and what it means to scale without compromising values. Obrecht also shares Canva’s role in the future of technology and how marketing could define the business’s next chapter.

00:00 Introducing Cliff Obrecht, Co-founder of Canva
01:30 From product-led growth to marketing at scale
03:28 How Canva quietly infiltrated the Fortune 500
05:01 Why AI is the next evolution in democratizing creativity
07:14 Canva’s philosophy on who owns AI-generated content
09:02 How Cliff and Melanie Perkins balance work and marriage
11:15 The philosophy behind giving away their fortune
13:00 Lessons from the pricing backlash—and customer loyalty
15:02 Why Cliff believes in being blunt as a leadership style
17:04 What’s at stake for Canva in the age of AI

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The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders (from companies like Airbnb, Uber, and Apple) navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

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