Скачать или смотреть The HERO Show Episode 92 - E-Commerce Data Optimization with Build-Grow-Scale

Welcome to another episode of The HERO Show.

I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 092 with Tanner Larsson – E-Commerce Data Optimization with Build-Grow-Scale.

Tanner Larsson is a “studly husband, super dad and serial entrepreneur” who also happens to be the founder of BuildGrowScale.com [https://buildgrowscale.com/]. The company is regarded by its clients as the best-kept secret in the eCommerce space. They mainly specialize in conversion (revenue) rate optimization. He is also the author behind the best-selling book, Ecommerce Evolved [https://www.amazon.com/Tanner-Larsson...].

Other fields he specializes in include Product Sourcing, Private Label & OEM Manufacturing, Fulfillment Operations, Paid Traffic Generation, Sales Funnel Design and Optimization, and Recurring Revenue Program Development.

Here’s just a taste of what we talked about today:

• We just revealed the best-kept secret in e-commerce in today’s episode. Don’t miss it!
• Being able to educate your clients will yield massive results.
• There are more things to focus on, not just traffic, find out what they are.
• When is it that less is better?
• Your business is a bucket. Your traffic is the water pouring into the bucket. If your bucket is full of holes, why pour more money into the bucket? Build a better bucket.
• Tanner shares his principle of success by subtraction.
• Speed is huge.
• Who is the bigger Elon fan? Tanner or Richard? Find out in today’s episode.

Recommended Tools

• Lucky Orange [https://www.luckyorange.com/] - used for browser tracking and heat mapping.
• Session Recording [http://www.sessionrecording.com/] - another cool tool used by Tanner in BGS.
• Convert.com [https://www.convert.com/] - a testing tool to help with conversion optimization.
• Google Optimize [https://optimize.google.com/optimize/...] - a free optimization testing tool that helps increase conversion rates.
• Browser Stack [https://www.browserstack.com/] - used for browser testing.
• Google Analytics [https://analytics.google.com/analytic...] - web analytics service by Google.
• Google Tag Manager [https://tagmanager.google.com/] - a tag management system that measures advertising ROI and other applications.

Reading Recommendation/s:
Tanner mentioned the following book/s on the show.

• Ecommerce Evolved by Tanner Larsson [https://www.amazon.com/Tanner-Larsson...]
• The Road Less Stupid by Keith Cunningham [https://www.amazon.com/Road-Less-Stup...]

The HERO Challenge

Today on the show, Tanner challenged Justine Singletary to be a guest on The HERO Show. Tanner thinks that Justine is a fantastic interview. He is the CEO of Fullfilment.com [https://www.fulfillment.com]. He was an ex-sniper ranger before he moved into the business world.

How To Stay Connected With Tanner
Want to stay connected with Tanner? Please check out their social profiles below.

• Website: https://buildgrowscale.com
• Facebook:   / ecomwithtannerlarsson  
• Linkedin:   / tannerlarsson  

With that… let’s get to listening to the episode…

Music: https://www.purple-planet.com/