Скачать или смотреть Personalization Is Not An All Or Nothing Exercise — Mark Dodgson | The Power of Personalized Mark...

In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits.

Topics discussed in this episode:

• How can personalization benefit ecommerce businesses
• What are the key factors affected by personalization
• How ecommerce businesses can collect data to build customer profiles for effective personalization
• What the differences are between implicit and explicit data regarding personalization, and how to utilised both.


Links & Resources

Website: https://relevantbits.com/
Shopify App: https://apps.shopify.com/relevantbits...
LinkedIn:   / relevantbits  
Instagram:   / getcontext  

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