The Truth About Nicotine Pouches | UNTOLD | Channel 4 Documentaries

Strong language.

Tir Dhondy investigates the rising popularity of nicotine pouches in the UK, to find out if they are really as harmless as they appear.

The number of adult pouch users has tripled in the last four years. Delivering a powerful hit of nicotine via the gums, these pouches, often called Snus, can contain up to ten times as much nicotine as a cigarette, are highly addictive, and can legally be bought by children. And Tir quickly discovers that an illegal, more harmful tobacco version is being bought and sold on the high street too. With exclusive access to the Professional Footballers’ Association’s first ever study into pouch use in the sport, Tir reveals the scale of the habit and the impact it is having on players.

00:00 Intro
01:54 The rise of snus
05:12 Illegal products sold on the streets
06:34 Addicted to the pouches
08:33 Football's snus problem
15:08 New research revealed
18:30 Non smokers
20:18 The brand marketing
24:37 Outro

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