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What works in retargeting for mobile games?

Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming.

Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially in the context of iOS privacy restrictions and Android user segmentation.

Learn how to optimize your retargeting campaigns to maximize user engagement and return on investment. Whether you're new to user acquisition or looking to refine your strategies, this insightful discussion offers valuable perspectives for growth marketers.

00:00 Introduction to Retargeting
01:00 The State of Retargeting in 2025
03:49 Best Practices for Retargeting
09:37 Challenges and Common Mistakes
12:32 Retargeting on iOS vs. Android
19:54 Future of Retargeting
20:54 Conclusion and Upcoming Events