NIKE's TERRIBLE MISTAKE with STEPHEN CURRY

Описание к видео NIKE's TERRIBLE MISTAKE with STEPHEN CURRY

Nike's terrible mistake with Stephen Curry that cost them millions of dollars!
Stephen Curry is today one of the best-known names in the world of basketball.
Much of his success off the court is due to an unexpected alliance he had with the Under Armor brand, a brand that few would have associated with elite basketball.
However, the story could have been very different if Nike, the giant of the sports industry and with a lot of influence in basketball, had not made a series of mistakes in the negotiation to keep Curry under its wing.

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