Скачать или смотреть Do the WeRQ Town Hall / What Do We Know About Gen Alpha Queer People?

Gen Z continues to be the hot generational focus in adland. But don't get comfortable: Generation Alpha (people born after 2010) are creeping onto brands' radars and budgets.

What do we know about this next generation? If data trends continue, they're more likely to identify as LGBTQ+ than ever before. In 2023, 22% of Gen Z self-identified as LGBTQ+, compared with 10% of Millennials and 2% of Boomers.

So, how should advertisers apply Gen Z data to Gen Alpha marketing? What assumptions should we avoid, and how can we elevate queer perspectives in Gen Alpha conversations?

#genalpha #genz #lgbtq #marketing #advertising #leadershiplessons #advertisingagency #townhall #marketingstrategies #brand #brandbuilding #diversityandinclusion #brandstrategy

Panelists
A. Anthony, Ph.D., Cultural Insights Strategist & Qualitative Researcher
Josh Weaver, Fractional CMO
Nic Allum, Cultural Anthropologist | Creative Director

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Our mission is to increase queer creativity and representation in the marketing industry. This means inclusion, connection and brand experience that drive sustainable, visible change for those still left out of the field.

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