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In this ActiveCampaign review I talk about what and who this is platform is for. In a nutshell, ActiveCampaign is simply an email autoresponder but all the advanced features is what makes it so powerful.

You have all of the traditional functionality of being able to send out broadcast emails, manage contacts and setup email automations.

What makes this email autoresponder so unique is the automation features.

You can trigger various actions based on user activity. Say a user clicks a link in a specific email, this could trigger a whole series of additional emails and guide the user down a different path based on the action they took.

Additionally they have lead scoring and CRM features which is something most email autoresponders lack. There is also custom tracking scripts that can be placed on a website which could trigger an action based on when a visitor lands on a specific website or page.

I've used the lead scoring in my own marketing funnels to send out custom videos to my most engaged contacts. I'd apply a score when a user hits a certain number of 'points' and those points accumulated from link clicks, email opens, email replies etc.

Overall I've used many other email autoresponders in the past and Active Campaign is my favorite so far because of all of the automation features.

I'm currently building out all of my sales funnel email automations with Active Campaign and it's working amazing well to keep track of contacts as they progress through my content and eventually buy my online programs and services.

The plans are reasonable inexpensive to get started with and most of the automation functionality is easy enough to work with.

My biggest "con" would be that the email editor is definitely lacking as it's all "drag and drop" and can be a bit clunky at times. Once you get the hang of it, it's fairly easy to work with and I generally work off of good templates from past emails.

They do offer a free trial so if you're looking for an email automation platform that can help you scale your online business, Active Campaign is a good option to take a look at.

Check the link above and get started with a free trial.

#ActiveCampaign #ActiveCampaignReview #EmailMarketing #MarketingAutomation

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Some links shared on my channel I do receive compensation for. This may include anything I recommend either as an affiliate or from my own products. Any earnings or income representations are aspirational statements only of your earning potential. I can make no promises that you’ll receive the same results or any results at all for that matter. Your results will depend entirely on how much action you take, your experience etc.. As always there is risk with any business. I am not a financial advisor and nothing in this video should be considered legal advice. You should do your own due diligence and research.