Скачать или смотреть Apple Stores Transform Retail | John DiJulius

Let's talk about why Apple has created such a cult following and they have people waiting outside their stores when they launch a product.

Yes, they do create great product but there's something else that Apple has done.

They revolutionize retail by designing uncluttered stores allowing customers to literally test-drive their products. They offer a concierge, make it easy to buy and they offer one-to-one training which was all radically different from other retailers.

Apple has become the world's best retailer by thinking differently and disrupting the retail industry.

Apple stores have no Commission sales staff yet they generate more revenue per square foot than most other widely recognizable brands.

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