Скачать или смотреть AMA Toronto: Evolving Youth Culture, What it Means for Brands

On December 11, 2012, a 90-minute moderated panel discussion was hosted as part of a monthly AMA Toronto events series, sponsored by Northstar, exploring youth Turbulence, Technology & Tradeoffs.

Three key take-aways from the discussion are:
1.Turbulence -- In a world where youth can count on nothing, be the brand that they can count on.
2.Technology -- Technology is ever-present in youth's lives. Resist the temptation to be ever-present. Brands need to choose their moments.
3.Tradeoffs -- Today's youth face challenges where every choice seems so big. Make your brand easy to choose.

A big thank you to our three youth culture panelists and our moderator:
•Jamie Gordon, Consumer Anthropologist, Northstar
•Nicole Gallucci, President, BOOM! Marketing
•Greg Ambrose, Shopper Insight Manager, Coca-Cola
•Tim Bishop, AMA Toronto Vice President, Sponsorships (Event Moderator)

Thank you, too, for joining us for an engaging and insightful discussion regarding the next new customer base, what they're looking for today and how you can engage youth more fully.

For more information, please view the live feed from the day on Twitter by searching #AMAYouth or please contact Tim Bishop by email at [email protected] or at 416.907.7100 x 265.