Скачать или смотреть Can You Reduce Consumer Returns with a Balanced Return Policy? | Ecommerce Return Management

Many ecommerce retailers believe that their return policies need to be overly customer friendly, and some don't want returns at all. The goal of any retail establishment is to make a profit, and consumers are the cornerstone of that profit.

However, as reverse logistics managers understand, consumer returns can have a heavier impact on profit than sales. Your return policy can make or break your company’s overall profit margin. Return policies that are too loose or too tight will affect consumer’s feelings about a product.

A balanced return policy that addresses both your needs and the needs of the customer can reduce returns and increase profits. In today's video, we'll discuss why having a balanced return policy can be a huge advantage to your business.

As always,

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