Скачать или смотреть Consumer Insights Bring Profits with Kristen Affatato

In this episode of Prototype to Payday, product development expert Kristin Affatato shares her journey and insights into the importance of consumer insights in product development. She discusses her experiences with various brands, the significance of understanding customer needs, and the pitfalls of relying solely on assumptions. Kristin emphasizes the need for continuous consumer research throughout the product lifecycle and the value of in-home ethnography. She also highlights the impact of ego on decision-making and offers practical advice for founders looking to integrate consumer insights into their product strategies.

To Connect with Kristin Affatato go to her linked in:   / kristin-a-5847222  ,

If you want to develop your own project, come find us at https://www.myproductdeveloper.com

Chapters

00:00 - Introduction to Product Development and Consumer Insights
05:03 - Kristin's Journey into Product Design
09:46 - The Importance of Customer Insights
14:51 - Navigating Product Development Stages
19:56 - Real-World Applications of Consumer Insights
24:38 - Challenges in Product Development
29:48 - The Role of Discipline in Product Development
33:33 - Navigating Product Development and Innovation
40:22 - The Role of Ego in Consumer Insights
45:38 - Understanding Consumer Needs Across Demographics
49:50 - Key Insights for Successful Product Launches
55:13 - The Importance of Solving Consumer Pain Points
58:51 - Current Projects and Innovations in Product Development