Скачать или смотреть Assortment Planning: How to Use Colour and Shade to Guide Your Retail Decisions | Omnilytics

"Colour is one of the key elements in product design and development. Paring data insights from the Trend Performance module helps you to identify the bestselling colours to incorporate in the product development process. In this article, discover popular colour trends for various product categories."

In this video, we walk you through how this retail analytics software can help you identify the bestselling product category for a colour or shade and how you can use it to double down on your style or colour assortment planning. Here are the basic steps to successfully using this software.

How to identify bestselling categories for a colour or shade: https://support.omnilytics.co/home/as...

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Knowing which items to keep stocking because of their sales is a valuable skill when it comes to retail. These statistics aid a brand in their assortment planning process by making it easier to keep an eye out for their bestsellers. Create a cutting-edge assortment planning strategy by utilizing a retail intelligence software that helps you review the metrics in a logical and digestible format that can go as granular as possible.

1. Open the Omnilytics Trend Performance Module and select your preferred market and category (ex. women's department).
2. Click the 'Group By' button and select 'Colours' as your filter of choice for an understanding of the colour performance in that market.
3. Study the results for an overview on the colour performance trend and select those with positive or upward values.
4. Click on the colour for a granular look on its performance relative to other colour options, as well as the colour's performance per style, material, and item category.
5. Once you have selected a specific color, click the 'Group By' menu once more and select 'category' for an overview of the colour's performance trends across fashion categories.
6. Finally, examine the categories and take note of those with uptrend performance. These provide better market opportunities and guide your assortment planning process.

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