Скачать или смотреть No Personal Data No Problem: Use AI Contextual Targeting to Win

Privacy concerns are reshaping digital advertising, with 72% of advertisers increasing their use of contextual targeting in the past year. As cookies crumble and AI transforms the landscape, contextual targeting is making a powerful comeback.

You'll discover how AI-powered contextual advertising delivers relevant ads without invading privacy and why this approach might be the future of your digital marketing strategy.

01:17 Learn how contextual targeting has evolved from basic URL targeting to sophisticated AI analysis that understands text, audio, and video content to determine consumer mindset

05:00 Discover why understanding user mindset is crucial - contextual targeting helps you reach consumers when they're most receptive to your message, not just based on who they are

13:22 Explore how AI technology analyzes content to determine emotional states and optimize ad delivery, helping you create more meaningful connections with your audience

15:37 See how contextual targeting can be applied to live events, allowing you to deliver different messaging to different audience segments based on real-time context

25:01 Understand why video is becoming the dominant advertising medium, with contextual targeting capabilities extending beyond traditional display ads

Guest: Kerel Cooper, Chief Marketing Officer at GumGum |   / kerelcooper  

Host: Benjamin Shapiro |   / benjshap  

Podcast: MarTech Podcast | https://martechpod.com
I Hear Everything | https://iheareverything.com

#martech #contextualads #aimarketing #aipersonalization