Ultimate New Facebook Strategy (Ep. 325)

Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too.
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A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:
https://search-intelligence.co.uk/
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Follow Anne on Twitter:
@AnneMossYeys
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Timestamps:
00:00 Intro
01:52 Who is Anne Moss?
07:52 Updating The Strategy
12:31 Picking Content Ideas
14:31 Challenging “The Vision”
20:05 Why Facebook?
25:53 The Facebook Cat Story
29:26 Traffic-Generating Posts
36:22 AI (Part 1)
41:06 Google RPMs vs. Facebook RPMs
44:09 Traffic Report
51:27 The Ecosystem Idea
53:58 The Google News Stand Analogy
55:59 AI (Part 2)
1:01:38 Content Process
1:09:34 Social Traffic Referrals
1:18:30 EEAT Disbelief
1:24:16 Web Publisher Association
1:30:59 A Message of Hope
1:32:41 Outro