Скачать или смотреть The State of Copywriting: 2026 Panel Discussion

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0:00 Intro: What this discussion is (and what it isn’t)
2:25 Panelist introductions and backgrounds
8:42 What would an experienced copywriter do if he had to start over again in 2026?
11:37 What would a copywriter do if she had some experience and had to start over again in 2026?
15:50 What would a newbie copywriter do with zero experience and had to start over again in 2026?
17:38 What can someone do to get work as a brand strategist in 2026?
20:23 What should someone with no experience do if they want to launch an agency in 2026?
24:15 What should go into a copywriting portfolio in 2026?
33:40 What are hiring managers and business owners looking for in new hires?
41:02 How do you build a network to increase your opportunities?
49:56 How do you leverage your network once you become successful? How do you get work with high-level people?
54:00 When is a newbie copywriter ready to start doing outreach? How can newbies start networking and growing?
59:23 What other skills should copywriters try to stack in 2026? How can you get noticed?
1:17:14 How obsessed must you be to become highly paid and successful?
1:27:46 How can someone start learning creative strategy? What should a creative strategist’s portfolio contain?
1:31:20 What sort of spec pieces should you make to get hired?
1:32:35 Do you need to study marketing to get into copywriting?
1:36:15 How much time should you spend researching demographics and audiences?
1:40:26 Is AI going to take over the copywriting space?
1:42:48 Some quick thoughts on Instagram DM outreach
1:44:45 How do you improve if you have no way of getting feedback?
1:46:09 How do you dimensionalize a benefit without seeming too hyperbolic?
1:47:31 Can someone not like copy and just do it for money? Is it a good skill to learn if I don't really care about it?
1:49:59 How did the newbie copywriter on the panel practice copy before doing outreach?
1:50:22 If you're anti-social and terrible at interacting with people, can I still do networking? Any advice?
1:50:55 Parting advice from each of the panelists