How to use customer reviews to win high-value B2B clients w/Katie Holler [S02EP02]

In this episode, Clutch's VP of Marketing Katie Hollar reveals how agencies can leverage B2B reviews to win larger, more qualified clients. With the average project size on Clutch exceeding $80,000, Katie shares insider strategies for building trust through authentic client stories.

⏱️ Timestamps:
0:00 - Introduction
2:01 - Katie's journey from agency life to Clutch leadership
5:45 - Why B2B reviews need a different approach than B2C
8:50 - How Clutch validates authentic reviews in the AI era
12:18 - Creating trust signals: Quality over quantity in reviews
16:52 - Using AI to enhance (not replace) client testimonials
19:45 - How buyer behavior has evolved in agency selection
24:06 - The power of niche specialization in review profiles
27:03 - Handling negative reviews: Best practices for agencies
30:44 - Review frequency strategies and implementation tips
33:36 - Case study development from review content
34:23 - Closing thoughts and connecting with Katie

🔗 Useful links:
Pronto Marketing - https://www.prontomarketing.com
Clutch - https://clutch.co
Katie's LinkedIn -   / katiehollar  

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