What is market research?

In this video, you are going to learn, "what is market research?"
Marketing research is a technique of identifying and analyzing the information related to the methods and problems of marketing.
The chapters I have discussed are -
1. What is market research?
2. Definition of market research.
3. Scope of Marketing research.
4. Market research process.(Probability sampling, Non-probability sampling)
5. Market Research Techniques.
6. Types of Market research.

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0:00 Introduction
1:02 Marketing research is a system of
3:18 Step 1. Define the problem
3:49 Define the Sample
5:09 Step 3. Execute data collection
5:29 Analyze the results
5:59 Make the Research Report
7:06 Desk research
7:57 2. Postal questionnaire
8:27 Personal interviews
9:01 Statistical methods
9:37 Primary Market Research
10:33 Secondary Market Research