Branding lessons from a billion dollar water brand: liquid death

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Liquid Death: How a Water Brand Achieved a Billion-Dollar Valuation | Marketing Case Study

Let's talk about the incredible rise of Liquid Death, a water brand launched in 2018 that skyrocketed to a billion-dollar valuation. In this video, we'll explore how Liquid Death broke norms in the commodity water category to achieve viral marketing success and incredible distribution. I'll break down insights and lessons on branding, marketing, and product positioning from Liquid Death's explosive growth and how you can apply it to your own brand.

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