Скачать или смотреть Exposing Digital Fraud: How Bot Traffic Wastes Millions in Financial Marketing | DMFS NY

How much of your marketing traffic is real and how much is bot manipulation?
Join Lucas Rabinowitz from Check in this eye-opening session from DMFS Midwest 2024 as he exposes the hidden epidemic of fake web traffic and AI-powered bots targeting financial brands. Discover how these threats are draining marketing budgets, skewing data, and compromising performance, along with the critical strategies to fight back.

🎯 In this video, you’ll learn:
✅ How fake traffic has surged by 33% and what it means for your ROI
✅ Why bots are now outnumbering humans 5 to 1
✅ Real case studies of multimillion-dollar losses in financial services
✅ Proven tactics to detect, prevent, and mitigate fraudulent web activity

👥 Perfect for:
CMOs, digital marketers, fraud analysts, and financial services leaders focused on safeguarding campaigns and performance data.

🌟 Watch to learn how to protect your marketing budget and restore confidence in your analytics.

Chapters
0:00:15 - Introduction
0:02:02 - Case Study: First Franklin Financial
0:03:41 - The Rise of Fake Traffic and AI in Marketing
0:06:06 - The Impact of Fake Traffic on Marketing Budgets
09:14:00 - The Sneaky Ways Fake Traffic Poisons Marketing Funnels
00:13:40 - Practical Solutions and Self-Diagnosis
00:20:05 - Down-Funnel Consequences of Fake Traffic
00:25:00 - Q&A Session

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