Скачать или смотреть How to Use Google Trends for Health Product Research Fast and Easy!

In today's video, I'm going to teach you how to use Google Trends for health product research fast and easy. Whether you're looking to launch a new health product or simply want to stay ahead of the competition, Google Trends can be an invaluable tool. So, let's dive in and explore how you can leverage this powerful platform effectively.


First, open your web browser and enter "Google Trends" in the search bar, then hit enter. You'll want to click on the first link that appears, which will take you to the Google Trends homepage. This platform provides insights into the popularity of specific search terms over time, making it a valuable resource for identifying trends in the health product market.


Once you're on the Google Trends homepage, look for the "Explore" button and click it. This will bring you to a page where you can investigate the popularity of search terms. Now, take a moment to brainstorm a list of health product keywords that you are interested in researching. These could include terms such as vitamins, protein supplements, immune boosters, probiotics, or sleep aids. The more specific your keywords, the better the insights you'll receive.


With your list ready, type your first keyword into the search bar at the top of the page. After entering your keyword, press enter to view the trend graph which shows the interest over time. This graph will help you determine whether interest in a particular product is rising, steady, or in decline. If you notice a steady or increasing trend, it might indicate a profitable opportunity.


Next, it's important to refine the data based on your target market. Use the filters located at the top of the page. You can narrow down the data by location, choosing a specific country or opting for a worldwide view. Additionally, adjust the time range to see the past 12 months for current trends or opt for the past 5 years for longer-term interest. This will help you understand if a trend is just a fad or if it has lasting potential.


As you scroll down, you'll discover sections labeled Related Topics and Related Queries. These sections will provide broader product categories or trends that are gaining traction, as well as rising search queries like "best probiotics for gut health." Use this information to uncover new product ideas or innovative marketing angles that you might not have considered before.


For even deeper insights, you can compare multiple keywords. Click on the "+ Compare" button to add other health products to your search. This allows you to see which products or trends are currently more popular relative to others.


Finally, take some time to scroll through and analyze all the given results. Pay close attention to the data and see if any particular trends catch your eye. This comprehensive analysis will arm you with the knowledge needed to make informed decisions about which health products to focus on in your business strategy.


And that's how you can use Google Trends to conduct swift and easy health product research. By taking advantage of these tools and insights, you'll be better prepared to navigate the dynamic health market. Happy researching!