Conscious Consumerism | Teddy Giard | TEDxUnity Park

What is conscious consumerism? Teddy Giard is a serial entrepreneur and marketeer. In his talk, Teddy presents the idea of conscious consumerism in how we make purchase decisions every day. He proposes that we as consumers should take the responsibility in making the active change through our discretion in consumption. Meet Teddy Giard, a dynamic marketer and product developer known for success in film production, brand strategy, and product development. At 19, he co-founded Kanga Coolers, achieving remarkable milestones like 110 million organic impressions and a $5 million revenue scale in four years, highlighted by a successful appearance on ABC's Shark Tank.

Panning to a broader landscape, Teddy served as Brand Director for Island Brands USA, contributing to the company's credit on the INC 5000 list. Now, he spearheads Giard & Co., his recent venture, Shift Robotics, saw $1.7M in pre-order sales and 180M organic impressions in its first 4 months. Teddy is scaling Gamblin Golf, and his 10-year vision includes a CPG venture accelerator, directing a Super Bowl commercial, and a Product innovation commitment. Giard & Co., a team of experts in digital marketing integration by aligning product development timelines with marketing calendars. They bring brands to life through growth-focused approaches. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx