Скачать или смотреть Here's why most B2B video content misses the mark

Here’s why so much B2B video content misses the mark.

It’s created for your brand NOT your audience.

Often based on internal assumptions and outdated buyer personas.

Pushing your product features and services rather than solving problems.

I hate to say it but this can sometimes result in vanilla content.

Which may keep stakeholders happy, but doesn’t always impact the business.

Hiding in plain sight there’s a quick way to generate a goldmine of customer insights.

Yet so many marcomms teams aren’t even doing this

📢 Speak to your sales team and ask📢:

What challenges do our buyers keep bringing up?

What objections do you hear regularly?

Then:

→ Create a series of topics based on these.

→ Film a 30 min interview with your senior leader for each topic.

→ Take the footage and cut them up into engaging short form reels

When you know what your customers are really thinking and feeling, you can create content that will actually resonate with them.

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Need a series of trust-building videos like this one? 🎥
www.flightdeckfilms.com