Скачать или смотреть Agressive Google Ads Campaigns for Personal Injury Attorneys - Increase Case Conversions from Ads

Today's video tackles a different method of building and managing Google Ads for personal injury attorneys. We sat down today with the Director of our Google Ads team, Igor Krakovsky.
Last week, we published a video where we interviewed Nathan Unger, one of our leading Google Ad Strategists. Nathan's methodology is to "hyper-optimize" campaigns in an effort to mitigate overspending and or poor conversions. In doing so, the client must understand that by optimizing for maximum control of the spend, their campaigns will take far longer to produce cases. In addition, the cases that do get produced may not be of as high a quality as the auctions and bids won may not be in top positions.
Now, for smaller law firms or injury attorneys that are more spend-conscious, patience is a virtue. They may be able to get good case leads at a lower front-loaded cost.
However, if a law firm has an ample budget and the bandwidth to allow an ad rep to bid more aggressively, that accident attorney may reap serious rewards.
Today, Igor explains the significant benefits of opening up a personal injury campaign from the top down. Watch today's video and check out this blog post that explains how working to move your personal injury attorney Google Ads campaigns into ROAS can help you get better case leads. https://lucrativelegal.com/how-to-eff...