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Amid COVID-19, startup founders are facing deeply difficult decisions. Some will go back to the drawing board and reinvent their businesses. Others will bow out and take the money left on the table.

During an online fireside chat, Tony Wong, the co-founder and CEO of Shopline, spoke with Joe Tsai, Executive Vice Chairman of Alibaba Group for insight on how young entrepreneurs can navigate the tricky path forward. In this condensed version of the chat, Joe shares his advice for staying ahead of the crisis and adapting to this new environment, drawing from Alibaba's own story of resilience through SARS and astronomic growth. Joe also reveals his criteria for making the inevitable decision of whether to give up or hold on to the business.

0:11 Part 1: Learnings From Struggles
0:28 What can startups learn from the struggle with COVID-19?
1:20 Embrace a new normal and focus on customers
3:09 Teams and trust are fundamental to survival

10:35 Part 2: Fund Raising & Investor Relations
10:47 When dealt a bad hand, go back the fundamentals
12:02 1: Review Business models
14:29 2: Strike a balance between valuation and dilution
17:54 3: Be transparent with investors

18:47 Corporate Mission, Vision & Value
18:53 Founders exert a powerful influence over corporate culture
21:20 Let your mission guide your direction

More from AEF Sparkup: https://bit.ly/StoryOfResilienceJoeTsai
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About Alibaba Entrepreneurs Fund:
Alibaba Entrepreneurs Fund (“AEF”) is a non-profit initiative launched by Alibaba Group in 2015. To vitalize the development of innovation and technology, The Hong Kong Entrepreneurs Fund’s mission is to help Hong Kong entrepreneurs and young people realize their dreams and visions for a Hong Kong that is vibrant and engaged regionally and globally.

About AEF Sparkup:
AEF Sparkup is the destination where startups and entrepreneurs get inspired by a collection of expert advice, founder stories, startup playbooks and AEF insights on entrepreneurship & innovation.

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