Скачать или смотреть The meaning of colours in different cultures

You probably know that color can influence your mood and feelings, but did you know that colors mean different things in different cultures? Take the color white, for example. In Western culture, white represents goodness and purity, while in Asian cultures, white is associated with funerals and mourning. In Japan, for example, a white carnation symbolizes death, and in India, some people believe that a married woman dressed in all white is inviting death and unhappiness
In China, red is the color of good luck and prosperity. When the Chinese give gifts of money on special occasions, they usually put the money in a red envelope. Chinese brides aren't dressed in white; they wear bright red wedding dresses.
On the other hand, in the Western world, red represents danger, which is why warning
signs and road signs are often red.
In the past, the Cherokee Indians of North America used to associate color with
the four directions; that is, blue represented north, white represented south, red
represented east and black represented west. These four colors had other meanings too blue meant defeat, white meant happiness, red meant success, and black meant death. The Cherokees also used colored beads to achieve certain goals; they thought, for example, that red beads had the power to help people recover from illness or find love. Black beads were used to ask the 'black spirits to help the Cherokees win battles.
Yellow is another color that has various meanings in different cultures. In the
West, yellow is associated with weakness, while in Japan, yellow means courage.
In China, the color yellow represents royalty, but in Myanmar, yellow is
associated with mourning.
Green is one of the few colors that most cultures view as being a positive color
in both the East and the West, green is the color of health and life. For the ancient
Egyptians, green was a sacred color that symbolized hope and the joy of spring.
In Ireland, it is a lucky color and, all over the world, green is a symbol of ecological
awareness.
Learning about what meanings colors have in different cultures is interesting and
satisfies our curiosity. It can also be very useful for travelers and in the world of
business. Knowing what colors represent in other countries can help to increase our
understanding of other cultures and help us avoid misunderstandings.
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