99. Paid Social Success with Aggie Meroni

In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale.

Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world.

Throughout the episode, Aggie offers practical advice on how to approach digital advertising in today's ever-changing landscape. She emphasizes the importance of understanding your customers on a deeper level, using their language in ad creatives, and testing content organically before moving into paid strategies.

Aggie also discusses the significant impact of Apple's privacy updates on digital advertising and how brands can adapt to these changes by focusing on creative strategy.

Listeners will gain a better understanding of how different platforms like TikTok, Pinterest, Meta, and Google Ads play distinct roles in a comprehensive advertising strategy, as well as the importance of maintaining an active organic social media presence to support paid campaigns.

This episode provides practical advice and strategies that can make a real difference in your marketing approach, whether you're launching your first campaign or refining your current efforts.

Website: https://www.vimmi.net (https://www.vimmi.net/)
Email us: [email protected] (mailto:[email protected])
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter:   / eitankoter  
LinkedIn Vimmi:   / vimmi  
YouTube:    / @vimmicommunications  
Guest: Aggie Meroni, Founder & CEO of White Bee Digital.
LinkedIn:   / aggiemeroni  
White Bee Digital: http://www.whitebeedigital.com/

Takeaways:
• Understanding your customers and their motivations is crucial for effective advertising.
• Organic social media plays a different role than paid advertising and helps build trust and engagement with your brand.
• Different platforms require different strategies, and it's important to understand their strengths and limitations.
• Successful campaigns often require testing and iterating to find the right messaging and creatives.
• View advertising as an investment and be willing to allocate sufficient budget and time for testing and optimization.

Chapters:
00:00 Introduction and Background
08:56 The Changing Landscape of Advertising
19:15 The Holistic Approach to Marketing
26:28 Strategies for Different Advertising Platforms
35:53 Successful Campaigns and Mindset