421: Missive: How a Tiny Team Built a $6M SaaS Without VC Funding - with Philippe Lehoux

Philippe Lehoux is the co-founder and CEO of Missive, a tool that helps teams work better together through email.

🎧 Show Notes: https://saasclub.io/421

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00:00 Welcome and Introduction
00:13 Overview of Missive
00:44 Target Audience and Market
01:21 Company Growth and Milestones
02:08 Origins of Missive
03:23 Early Development and Challenges
08:46 Marketing Strategies and Customer Acquisition
15:55 Product Positioning and Use Cases
24:35 Focusing on Collaboration and Teams
25:27 Challenges with Solo Users
26:46 Transition to Team Pricing
28:35 Affiliate Program Strategy
33:34 Growth and Team Expansion
39:59 Maintaining a Small Team
43:01 Lightning Round: Quick Fire Questions

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saas business, software as a service, startups, sales, marketing, saas sales, saas startups, becoming an entrepreneur, business, saas, product-market fit, product-led growth, inbound marketing, B2B, SEO, enterprise SaaS, conversion, email marketing, LinkedIn

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tags:
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