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Everyone says they’re “data-driven.” But here’s the harsh truth: being data-driven means you’re driving by looking in the rearview mirror.

Data tells you exactly what happened yesterday—but it can’t tell you what’s coming tomorrow. It can optimize. It can refine. But it can’t create.

The game-changing opportunities? The billion-dollar moves? They’re always in the gaps where there is no data.

If you’re waiting for a spreadsheet to tell you your next step—you’re already behind. Data follows vision. It doesn’t lead it.

Your real job as a leader isn’t to read reports. It’s to make bold bets on the future. To see what no one else sees yet. To create before the data ever arrives.