Скачать или смотреть SFS 25 - Data Wars: Ownership, Ethics and Monetization in Football

📌 Panel Title: Data Wars: Ownership, Ethics and Monetization in Football
💬 Topic: Exploring the growing “data wars” in football—covering ownership, ethics, and monetization. How clubs and sponsors leverage performance, fan, and digital market data to optimize decisions, increase revenue, and enhance sponsorships, while addressing privacy, transparency, and secure collaboration challenges.

Speakers:
• Pierdamiano Tomagra — Head of Digital, Lega Serie A
• Raffaele Cerchiaro — Managing Director, Jakala
• Andrea Peron — Sales Leader, Adobe Experience Cloud
• Claudia Di Rienzi — Head of Accounting, CRM and Loyalty, FIGC

Moderator:
• Giulia Piscina — Journalist

This discussion highlighted the balance between opportunity and responsibility in football’s data economy, showing how ethical and secure data management is key to a sustainable future in the sport.