1967 Ford Thunderbird Commercials [& More]

1967 Ford Thunderbird Commercials [& More]
The Thunderbird's fifth-generation brought the second major change in the car's design direction since its debut in 1955. From 1958 to 1966, the Thunderbird had remained fundamentally the same in concept as a sporty two-door coupe/convertible with two rows of seating. However, the introduction of the Ford Mustang in early 1964 had created a challenge to the Thunderbird's market positioning for it. Like the Thunderbird, the Mustang was also a two-door coupe/convertible with two rows of seating. The Mustang had an advantage in that it was substantially cheaper. To prevent overlap between the two cars, Ford's response was to move the Thunderbird upmarket. The result, introduced for 1967, was a larger Thunderbird with luxury appointments more in line with a Lincoln.

The new Thunderbird abandoned unibody construction in favor of body-on-frame construction with sophisticated rubber mountings between the body and frame to reduce noise and vibration. Two significant departures from the previous generation of the Thunderbird were the elimination of a convertible model and the addition of a four-door model, which used suicide doors for rear-seat access. The available four-door design remained a unique feature to this generation, as it was not carried on after 1971. One of the most noticeable design elements of the fifth-generation Thunderbird was the gaping, fighter jet-inspired grille opening that incorporated hidden headlights.

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