Скачать или смотреть What is the difference between an internal and external communications plan?

What is the difference between an internal and external communications plan?
Whether it’s internal or external, a communications plan needs to be clear, operative, effective and honest. But the way you’ll communicate with clients or employees will require varying methods.


Internal communications
Internal communications is how change is navigated and information is shared with people within your organisation, from the newest recruit to board directors.
The aim is to have everyone informed on company news. To sustain a sense of trust, employees need to know their organisation’s direction, how change will impact them and how they can participate.
Depending on the size of the business, internal communications can be as straightforward as an EDM newsletter or email. Internal communications for bigger organisations can include crafting content for a staff intranet, social media, EDMs, emails and newsletters.
An internal communications calendar will also feature achievements and staff meetings, providing a chance to celebrate milestones and exceptional employee accomplishments.


External communications
The aim of external communications is to connect with your target audience, share your company’s news, content or product launch, build and cement your brand and reputation, and to grow brand awareness.
External communications includes a myriad of ways to engage with your customers, clients, stakeholders, contractors, business partners and the wider community.
This can look like content blogs or articles that attract traffic to your website and help with Search Engine Optimisation, social media marketing, print media, in-store promotions if that suits your service or product, podcasts and email marketing. An effective external communications plan is unique to every business.