Скачать или смотреть Ty Haney: Why Selena Gomez & Scarlett Johansson Are Creating Fan Communities For Their Brands on TYB

Selena Gomez has 429M followers on Instagram, but is writing handwritten notes to a private group of ~2K super fans of her brand, Rare Beauty, in a new owned channel... a community launched on Try Your Best that opens TODAY.

Ty Haney understands the painpoints of growing/scaling community intimately through her experience founding D2C brand Outdoor Voices, where a customer who was active in the brand community had 4X higher LTV than a customer acquired through regular social channels.

She's now the founder of TYB (Try Your Best) enabling next-gen brands to incentivize & reward their biggest super fans -- enabling product testing, unlocking exclusive rewards (like a collectible from Selena Gomez!), and not being beholden to algorithms on platforms like FB/IG/TikTok that are only "rented" channels.

Today... Rare Beauty goes live on TYB, opening up the community for 24 hours for new superfans to join (link in comments). Arguably one of the fastest-growing consumer brands right now ($70M in blush sales ALONE last year) & they're on the cutting edge of innovation.

I've loved getting to know Ty over the past few years, and we caught up to chat about the new Rare Beauty partnership, how they're working with other celeb-led brands like Scarlett Johansson's The Outset, the importance of owned channels from an ROI perspective for D2C brands, tactical ways to build community challenges, and more!

As a Selenator & huge fan of Rare Beauty's liquid blush, I'm already loving the new community on TYB... Community is truly the future of brand-building.

And if you're a fast-growing D2C brand and looking to foster & incentivize your community... TYB is the place to be doing it 🚀