The Golden Ratio | Principles of Design

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The golden ratio is a key design principle that has been around for centuries. Built on the Fibonacci sequence, the golden ratio, or ‘Phi’, is a math principle used to make aesthetically pleasing designs.

In this video, we are going to answer ‘What is the golden ratio’, and how to draw it from the Fibonacci sequence. We then go on to explore the golden ratio in art, and how it is seen in famous paintings like ‘Bathers at Asnières’ by Georges-Pierre Seurat. In the next part of the video, we focus on how the golden ratio can be found in nature, like flower or shells. Finally, we talk about how the golden ratio can be found in design, such as typography, as well as logo design and website design.

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Timestamps:
0:00 - Introduction
0:55 - What is the golden ratio?
2:00 - The Fibonacci sequence
3:37 - The golden ratio in art
5:13 - The golden ratio in nature
6:05 - The golden ratio in design
7:59 - The golden ratio in logo design
8:55 - The golden ratio in web design
9:25 - Golden ratio resources

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