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The bank’s ETF filing signals a deeper push into crypto through ETRADE and institutional adoption channels.

Crypto Journalist

Amin Ayan

Crypto Journalist

Amin Ayan

Part of the Team Since

Apr 2025

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Amin Ayan is a crypto journalist with over four years of experience in the industry. He has contributed to leading publications such as Cryptonews, Investing.com, 99Bitcoins, and 24/7 Wall St. He has...

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Morgan Stanley may be pursuing its newly announced spot Bitcoin exchange-traded fund as a strategic foothold rather than a pure asset-gathering play, according to ProCap chief investment officer Jeff Park.

Key Takeaways:

Morgan Stanley’s Bitcoin ETF is a strategic move that delivers reputational and long-term benefits beyond inflows.

The bank’s ETF filing signals a deeper push into crypto through ETRADE and institutional adoption channels.

Analysts say the move could add legitimacy to crypto ETFs and encourage other major banks to follow.

“Morgan Stanley is making the bet that even if their ETF doesn’t scale to blockbuster success, there’s an intangible benefit that will help build their clout,” Park said Wednesday, framing the move as one designed to deliver broader gains across the firm.

Morgan Stanley Files for Bitcoin and Solana ETFs in Crypto Push.

The comments followed a filing with the US Securities and Exchange Commission to launch two new products, including a spot Bitcoin ETF and a separate fund tied to Solana.

The filing positions Morgan Stanley among a growing list of major financial institutions seeking a more direct role in crypto markets.

Park said the value of the launch should be measured beyond headline inflows. He pointed to social and reputational gains, along with longer-term financial upside tied to the bank’s brokerage arm, ETRADE.

Morgan Stanley, he noted, has been increasingly focused on monetizing ETRADE through crypto trading access and tokenization partnerships.

“This becomes especially relevant as a positive externality if it helps recruit top talent versus competitors,” Park said, adding that the announcement underscores how large the crypto market has become, particularly as a channel for reaching new customers.

Park also argued that simply offering a spot Bitcoin ETF sends a powerful signal.

“Every asset manager knows that having a Bitcoin ETF communicates that they are forward thinking, young, and a little edgy,” he said, suggesting that perception alone can confer an advantage.

Others see the move as potentially catalytic. Morningstar ETF analyst Bryan Armour told Reuters that Morgan Stanley may be looking to migrate existing Bitcoin exposure held by clients into its own ETFs, giving the products a quicker start despite the firm’s late entry.

“A bank entering the crypto ETF market adds legitimacy to it, and others could follow,” Armour said.

Morgan Stanley is widely regarded as one of the world’s top three investment banks, alongside Goldman...

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