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Why is knitting trending? Is knitting cool and popular now?! 🧶

Knitting’s having a moment. In this video, I look at how knitting has become a rising trend; from fashion collabs and celebrity knitters to viral #Knittok videos and the boom in yarn sales since 2020. We’ll explore how sustainability, creativity, and community have made handmade fashion more relevant than ever.

Whether you’re a lifelong knitter or just curious why everyone’s suddenly making cardigans, this one’s for you.

Business contact email: [email protected]

✨ Topics:

Fast fashion vs handmade appeal
The rise of “slow fashion” and sustainability
TikTok hobby culture and mindful making
Knitting in media and celebrity influence
The growing global yarn market
The power of online and in-person knitting communities

Timestamps:
00:00 Introduction.
01:18 Fashion and Collaborations.
Damson Madder @damsonmadder x Wool and The Gang @woolandthegang collaboration knitting kits
Fast fashion retailers (Urban Outfitters, Zara) producing 'hand knit look' items
03:27 Knitting and Media.
The Game of Wool hosted by Tom Daley on Channel 4
Knitfluencers on social media
04:42 A Wider Audience
Demographic shifts in the knitting community
05:27 Real Hobbies Discourse.
05:55 Celebrity Influence.
Harry Styles’ JW Anderson cardigan, Taylor Swift crochet dress
06:47 By the Numbers.
07:51 Why now?
Sustainability and slow fashion
Upcycling and customisation @katierobinson
Mindfulness and mental health
08:58 Community.
09:46 But Is It Actually Cool?
10:23 Closing Thoughts.

Data sources:
https://trends.google.com/trends/
https://www.theguardian.com/lifeandst...
https://craftexpertise.com/wp-content...
https://knitlikegranny.com/knitting-s... + https://www.craftyarncouncil.com/
https://www.businessresearchinsights....
https://en.wikipedia.org/wiki/The_Gre...
https://en.wikipedia.org/wiki/The_Gre...

#knitting #slowfashion #gameofwool #handmade