Brand Loyalty - How to Build Brand Loyalty? Examples of Walmart and Apple (Marketing Video 21)

View all our courses and get certified on https://academy.marketing91.com

Brand Loyalty refers to the tendency of a consumer to buy a product or service from the same brand repeatedly without switching to a rival brand.

Brand Loyalty in simple terms is the positive feeling of a customer attached to a specific product, service, or brand.

It includes

Awareness
Consideration
Conversion
Loyalty
Advocacy

Benefits of Loyal customers

Repeat purchases

Example - Walmart

Higher profits

Example - Apple

Competitive advantage

Example - Gillette

No impact because of price changes

Example - Nike

Easy entry of new products

Example - Cadbury

Advocacy

Example –XBOX

Brand recognition and better visibility

Example – LEGO

Protects against reputation blows

Example – Samsung Note 7 Scandal

How to Building Brand Loyalty

1. Customer interaction

Connect with customers to build a sense of belonging by sharing new developments, opinions, news etc.

Example – LUGNET & XBOX Ambassadors

2. Developing loyalty programs

Develop loyalty programs and cross-selling opportunities for frequent buyers and lifetime value members.

Example – Sephora’s Beauty Insider program

3. Brand consistency

Customers prefer brands that are consistent in their efforts and deliver promises..

Example - McDonald's

4. Attractive logo and design

Logos and design are a reflection of a brand’s personality and must look the same on all browsers and devices

Example - Apple

5. Use influence to promote brands

Celebrities and influencers use their influence to promote a brand or product amongst their followers.

Example –Michelle Lewin

6. Personalize the customer experience

Show the customers that the brand understands their needs and cares for them through personalized attention

Example – Ritz Carlton

7. Focus on user-generated content

Take help of user-generated content like text, illustrations, pictures and audio on technological platforms

Example - Airbnb

Case Study - Amazon Prime

Offers numerous perks like exclusive discounts, express delivery and an extensive catalogue of movies and shows etc.

Case Study - Walmart

Walmart Plus program includes perks like same-day delivery, discounts on fuel and early access to products etc.

Case Study – Apple

Apple is a master in Advocacy and has built immense awareness and product equity through the years


This video is on Brand Loyalty and has the following sub-topics.

Time Stamps

0:00 What is Brand Loyalty?
00:50 Benefits of Brand Loyalty
01:20 How to Building Brand Loyalty
04:34 Case Study Amazon Prime
05:07 Case Study Walmart
05:49 Case Study Apple