Скачать или смотреть 【中国品牌观察】TCL：两个500强背后的三大“主义”TCL: The three "isms" behind this Fortune 500 company in two sectors

最近著名的电子科技巨头TCL
Recently, the famous electronic technology giant TCL
发布了上半年报
published the financial report for the first half of the year
报告显示TCL的两大业务板块
The report has illustrated TCL's two major business sectors
一个是TCL科技 获得增长4.6倍
One sector is TCL Technology, which has gained 4.6 times growth
他的另外一个板块
Its another section
TCL实业及智能终端业务
TCL industrial and smart terminal business
也获得了36%的增长速度
also achieved a 36% growth rate
TCL集团的半年销售收入达1200多亿
TCL Group’s half-year sales revenue reached more than 120 billion
他的目标更放眼于把两大板块
His goal is to focus more on two major sectors
成为两个世界500强公司
and become one of the world top 500 companies in these two sectors
最近我也梳理了一篇文章
Recently I also sorted out an article
关于TCL发展的40年的成长
which is about the 40-year growth of TCL
为什么能够不断的崛起
Why can it rise continuously?
从最早的电话机大王
From the telephone king at the earliest stage
到后来的彩电大王
to the later king of colour TV
再到后来的手机大王 手机王者
to the mobile phone king later on
以及到现在的液晶电视面板的世界王者
and now it’s the king of LCD TV panel world
我把它总结为三个主义
I summed it up as three doctrines
首先是市场主义
The first one is marketism
也就是说TCL在以市场为导向
In another word, TCL is market-oriented
紧抓市场的这样一个能力方面特别的突出
Its ability to grasp the market demand is particularly outstanding
在这么短的时间里面
In such a short time
能够把一个产业迅速的从零做到第一
It is able to quickly make an industry from zero to No. 1
第二就是归核主义
The second one is refocusing principle
开始布局液晶电视面板这样的上游产业
To begin to explore the upstream industries such as LCD TV panels
这也是使TCL在近两年的重新崛起
is also the reason of re-emergence of TCL in the past two years
作为中国瞩目的一流企业的原因
and becoming a top-notch enterprise in China
第三就是所谓的变革主义
The third one is the so-called changeism
很多企业都有一个生命周期
Many companies have a life cycle
也许就已经是了不起的
which may be already amazing
但是TCL从电话机 到彩电
But TCL explored the market from telephone to color TV
到手机 到液晶面板
to mobile phone and to LCD panel
不单是在善于吸纳各种人才
It is not only good at attracting all kinds of talents
同时善于将自身的基因进行改造
but also at the same time, good at transforming its own genes
所以才能适应这些新产业的发展
so that it can adapt to the development of these new industries
TCL从始至终依然胸涌不息的变革精神
TCL's spirit of change is still surging from beginning to end
是这个企业能够不断焕发活力
which makes this company able to continue to rejuvenate
焕发出战斗力的重要的基础
and lays the important foundation for radiating competitiveness