Скачать или смотреть What’s Next for Customer Education? The Future of Scaled CX with Samantha Murray & Courtney Sembler

Customer education is evolving fast — and the old playbooks aren’t cutting it anymore.

In this candid conversation, Samantha Murray (CX strategist and advisor, former Customer Education Leader at Shopify and Senior Director of GTM at Docebo) and Courtney Sembler (Senior Director of HubSpot Academy) dig into:
How AI and tech consolidation are reshaping customer education and scaled customer success
Why the “academy model” alone isn’t enough to meet modern customer expectations
The shift toward multi-channel, embedded learning experiences that drive real adoption and retention
Breaking down silos and building cross-functional collaboration for impact at scale
The critical role of data and knowledge management in enabling AI and human teams to deliver better experiences
Why brands that balance efficiency with humanity will come out on top

Whether you’re a VP of CX, a customer education leader, or just passionate about the future of scaled experience, this episode will give you the insights — and inspiration — you need to rethink your approach.