Explained | What Is Uttar Pradesh’s New Digital Media Policy 2024? | India Today

The Uttar Pradesh government has introduced a new policy to reward social media influencers for promoting government initiatives, schemes, and achievements. Influencers will be categorised based on their follower count. On platforms like X, Facebook, and Instagram, the maximum monthly payments range from ₹2 lakh to ₹5 lakh. On YouTube, the limits are even higher – up to ₹8 lakh for videos, ₹7 lakh for shorts, ₹6 lakh for podcasts, and ₹4 lakh for regular content. Watch how much the government has spent on ads
#uttarpradesh #socialmedia #socialmediaregulation #yogiadityanath #socialmediainfluencer
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